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FRED

Founded in Paris in 1936 by visionary jeweler Fred Samuel, FRED is a French luxury Maison celebrated for its distinctive spirit of light, joy, and freedom. Often called the “Sunshine Jeweler,” the House draws inspiration from the Mediterranean and the French Riviera, expressing a relaxed yet refined elegance that sets it apart. Since joining the LVMH Group in 1995, FRED has expanded its global presence while remaining true to its original philosophy: jewelry designed to live with its wearer, infused with emotion and movement.

Light and Freedom

From its first boutique on Rue Royale, FRED built a reputation among elite clients through an unconventional approach to luxury—less formal, more vibrant. This vision found its ultimate expression in 1966 with the creation of Force 10, a bracelet inspired by sailing cables and secured with a precious metal clasp. This emblematic design became a symbol of strength, freedom, and modern elegance, and remains a cornerstone of the Maison’s identity.

Enduring Spirit

Today, FRED creates fine jewelry, high jewelry, and watches that reflect its unmistakable aesthetic: luminous materials, fluid lines, and a sense of joyful sophistication. Collections such as Force 10, Chance Infinie, and its high jewelry creations celebrate this legacy with contemporary flair. With boutiques across the world, FRED continues to embody Parisian craftsmanship enriched by a radiant, life-affirming vision of luxury.

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